Eleana De Anda

 Social Semiotics  Social Semiotics includes multiple modes of visual communication that convey meaning. There's a wide variety of visual communication including images, texts, symbols, etc. Social Semiotics was developed by  Michael Halliday focusing on l anguage as a social resource for meaning making known as functional linguistics. The person who actually introduced the visual communication aspect with these ideas was Gunther Kress. Social semiotics is important because it uses visual images to emphasize the role of social context. Visual communication is also incorporated to prove a point of an argument. For example, stated in chapter 5 "Analyzing and Using Visual Arguments" there are 5 types of visual arguments such as " advertisements, editorial cartoons, which uses captions and dialogue to make their argument, public sculpture, news photographs, and graphics which include tables, charts, graphs, photographs and drawings (Crusius). There are some things that w...

Social Media Socia media has strongly impacted public opinion formation and communication strategies in many ways. As I was doing my research for my presentation, it made me realize that this is how most online companies navigate to keep their business successful. Since social media widely used by many people around the world. Public opinion is shaped when online users evaluate their audience's behavior and likes online. They also utilize feedback and analyze comments to give them an idea on what should be advertised. Shaping public communication starts off with strategies to engage and persuade the audience to get them to change what they already believe. In c hapter 15, Persuasive Presentation s , it mentioned that people online use proof which is using evidence to get the receiver to believe any claims that they make (Pearson). Public opinion is also shaped through the use of visual persuasion. This is very effective especially int eh online platforms because people are drawn to...